Gong Zi Baking is a dessert brand that I started as a side-project in 2021, selling through online channels. It started with Taiwanese-style macaron gift boxes, combining Eastern and modern elements, and creating a unique brand style through various marketing plans and collaborations.
P.S. The desserts are made by me and are seriously delicious.
公子餅舖是我在2021年展開的side-project，透過網路販售的甜點品牌。
由台式馬卡龍禮盒起家，融合東方與現代，透過不同的企劃與合作創造出獨具特色的品牌風格。
P.S.甜點是我做的認真好吃😚
Gongzi Baking is an Eastern dessert brand that reinterprets traditional Taiwanese macarons.
The brand’s overall visual identity aims to convey a lively, modern, and Eastern vibe, setting it apart from mainstream Western high-end dessert brands. Through a series of visual elements, the brand creates a playful and whimsical image, offering consumers a brand new dessert culture experience.
公子餅舖是一個重新翻玩台式馬卡龍的東方甜點品牌。
品牌整體的識別設計希望傳達出活潑、現代與東方感，與市場上主流的西式高端甜點品牌有所區隔，透過一系列的視覺元素營造出玩味十足的形象，讓大家體驗到全新的甜點文化。
The brand elements were designed with many rounded shapes to create a sense of approachability. In addition, I used a star-shaped icon as the identifying mark and incorporated a lot of block print texture to create a playful Eastern impression.
品牌元素的設計中採用了許多圓角造型，以此營造出親近感。此外也使用了星形的icon作為識別標誌，並且大量採用版畫的質地，營造出俏皮的東方風格。
We used a simple black block print texture with white, paired with a bright orange as the standard brand color palette. This allows for flexible customization of theme colors according to different project themes.
以簡單的黑色版畫質感與白色搭配亮橘色作為常態性的品牌色調，可以根據不同的企劃主題靈活變換主題色。
White
C / 0
M /0
Y / 0
K / 0
R / 255
G / 255
B / 255
Bright Orange
C / 0
M /50
Y / 96
K / 0
R / 255
G / 147
B / 28
Black
C / 100
M / 100
Y / 94
K / 100
R / 0
G / 0
B / 0
This packaging design begins with a hand-held net bag structure and is paired with a smooth, round transparent plastic box, making it ideal for gift-giving. The visual aspect incorporates animal illustrations commonly seen in Eastern imagery, presented with a woodcut-like texture, and can be matched with different themed plans to create color combinations and illustration applications.
包裝設計以手提式網袋出發，搭配圓潤的透明吸塑盒，非常適合送禮。
平面視覺以東方意象中常見的動物作為插畫元素，並以版畫般的質感呈現，能夠搭配不同主題的企劃去做出配色與插畫的應用。
Example / Valentine’s giftbox
Example / Valentine’s giftbox
