Gong Zi X Aeemi
Project proposal / Visual design / Merchandise design / Package design / Poster design
This is a joint project planned by Gongzi Baking and Aeemi, a healing illustrator.
The project is themed around “Scene of Heartbreak” and has produced a series of merchandises, including the Heartbreak Aid Kit and Heartbreak Flipbook, with the aim of providing the warmest comfort to all those who are heartbroken.
為公子餅舖與療癒系插畫家 Aeemi 策劃的聯名企劃，以「心碎現場」為主題，延伸出系列周邊心碎急救包與心碎手轉書，給所有心碎的人最溫暖的拍拍。
“Heartbreak is the most common disaster in modern society.”
Visual design of the “Scene of Heartbreak” project is centered around police blockades, using strong, high-contrast flashes to present the atmosphere of a crime scene while also creating a modern, minimalist tone. This is paired with the “Heartbreak Aid Kit” peripheral products to interpret a fun, yet sorrowful theme.
心碎是現代社會最常見的災難。
企劃「心碎現場」的視覺以封鎖帶為主軸，用強烈、高對比的閃光燈呈現出案發現場的氛圍，同時創造出現代感的簡潔調性，搭配周邊「心碎急救包」詮釋具有趣味的傷心主題。
The merchandise “Heartbreak Aid Kit” takes the first aid kit as its inspiration, extending Aeemi’s illustrations into a combination of comfort blankets and enamel cups. Wrapped in a blanket, holding a cup of hot drink, and paired with a delicious dessert gift box, it provides warmth and cuteness to you when you are feeling sad.
周邊商品設計「心碎急救包」以急救醫藥箱為印象出發，將Aeemi的插畫延伸出安慰毯與搪瓷杯組合，披著毯子、捧著一杯熱飲，搭配上好吃的甜點禮盒，當你難過時也很可愛！
The fluorescent acrylic cover of Heartbreak Flipbook is paired with delicate metal parts, transforming Aeemi’s 24-frame animation into a playful and therapeutic design.
心碎手轉書的螢光壓克力外框搭配精緻的金屬零件，將Aeemi的24幀短動畫化為玩味十足的療癒設計。
